Joseph Goebbels; on the importance of propaganda

This is a must read....

Goebbels at the 1934 Nuremberg Rally:

"It is difficult to define the concept of propaganda thoroughly and precisely. This is especially true since, in past decades, it was subject to unfavorable, and in part extraordinarily hostile, definitions, on the part of us Germans. First, then, we must defend it. Those abroad sometimes claim that in the past we Germans were particularly knowledgeable in this area, and knew how to apply it, but that unfortunately is not consistent with the facts. We learned the consequences of our neglect all too clearly during the World War. While the enemy states produced unprecedented atrocity propaganda aimed at Germany throughout the whole world, we did nothing and were completely defenseless against it. Only when enemy foreign propaganda had nearly won over the greater part even of the neutral states did the German government begin to sense the enormous power of propaganda. It was too late. Just as we were militarily and economically unprepared for the war, so too with propaganda. We lost the war in this area more than in any other. "