By E&P Staff
Published: February 06, 2006 2:20 PM ET
NEW YORK
In the Web universe, how popular are blogs? A report today by The Gallup Poll organization on its latest surveys could be interpreted two ways.
On the one hand, asked to rank their most frequent online activity, Americans who use the Web (now 73% of the population) placed "reading blogs" at the bottom of its list of 13 choices.
But on the other hand: blogs barely existed until recently and now fully one in five Americans say they consult blogs "frequently" or at least "occasionally." That 20% figure trails instant messaging (28%), auctions (23%), videocasts and downloading music (22%).
E-mailing still heads the list at 87%, followed by checking news and weather (72%) and shopping and travel planning (both at 52%).
In terms of blog activity, there is a slight gender gap (24% of men and 17% of women read them), and of course a generation gap, with 28% of those 18 to 29 using them and only 17% of those over 50.
Nearly 60% still say they "never" look at blogs.
Gallup reported big jumps in those paying bills online and making travel plans.
A total of 1,013 adults were surveyed nationally for the poll.
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