Sunday, January 01, 2006

White House Web site had tags

By Anick Jesdanun
Associated Press
Published December 30, 2005

NEW YORK -- Unbeknown to the Bush administration, an outside contractor has been using Internet tracking technologies that may be prohibited to analyze usage and traffic patterns at the White House's Web site, an official said Thursday.

David Almacy, the White House's Internet director, promised an investigation into whether the practice is consistent with a 2003 policy from the White House's Office of Management and Budget banning the use of most such technologies at government sites.

On Wednesday, the National Security Agency acknowledged it had erred in using banned "cookies" at its Web site.

The White House's Web site uses what is known as a Web bug to anonymously keep track of who is visiting and when. In this case, the bug is pulled from a server maintained by the contractor, WebTrends Inc., and lets the traffic analytics company know that another person has visited a specific page on the site.

Web bugs are not prohibited. But when the bugs are linked to a data file known as a "cookie" so that a site can tell if the same person has visited again, a federal agency using them must demonstrate a "compelling need," get a senior official's sign-off and disclose such usage, said Peter Swire, a Clinton administration official who helped draft the original rules.

The White House's privacy policy does not specifically mention cookies or Web bugs, and Almacy said the sign-off never was sought because it was not believed to be required. He said his team was first informed of the cookie use by the AP.

Almacy said no personal information was collected, and the cookie was used only to determine whether a visitor was a new or returning user.


Copyright © 2005, Chicago Tribune

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