Stereotypes hurt business: "
Rampant anti-American sentiments overseas cost the U.S. travel industry billions a year in lost revenues.
Keith Reinhard, president of Business for Diplomatic Action, said he can't remember when international attitudes were more poisoned against the United States than they are now.
You may not know Reinhard by name, but you certainly will recognize some of his creative output. He was responsible for such memorable advertising campaigns as McDonald's 'You Deserve a Break Today' effort, and State Farm Insurance's 'Like a Good Neighbor, State Farm is There.' As chairman of DDB Worldwide, he led a giant global advertising network.
The war in Iraq is the biggest factor contributing to resentment against the U.S., but it's not the only one."
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